In [1]:
import graphlab


A newer version of GraphLab Create (v2.1) is available! Your current version is v2.0.1.
You can use pip to upgrade the graphlab-create package. For more information see https://turi.com/products/create/upgrade.

Read some product review data


In [2]:
products = graphlab.SFrame('amazon_baby.gl/')


[INFO] graphlab.cython.cy_server: GraphLab Create v2.0.1 started. Logging: /tmp/graphlab_server_1470624379.log
This non-commercial license of GraphLab Create for academic use is assigned to jessec@stytch.com and will expire on July 10, 2017.

In [3]:
products.head()


Out[3]:
name review rating
Planetwise Flannel Wipes These flannel wipes are
OK, but in my opinion ...
3.0
Planetwise Wipe Pouch it came early and was not
disappointed. i love ...
5.0
Annas Dream Full Quilt
with 2 Shams ...
Very soft and comfortable
and warmer than it ...
5.0
Stop Pacifier Sucking
without tears with ...
This is a product well
worth the purchase. I ...
5.0
Stop Pacifier Sucking
without tears with ...
All of my kids have cried
non-stop when I tried to ...
5.0
Stop Pacifier Sucking
without tears with ...
When the Binky Fairy came
to our house, we didn't ...
5.0
A Tale of Baby's Days
with Peter Rabbit ...
Lovely book, it's bound
tightly so you may no ...
4.0
Baby Tracker® - Daily
Childcare Journal, ...
Perfect for new parents.
We were able to keep ...
5.0
Baby Tracker® - Daily
Childcare Journal, ...
A friend of mine pinned
this product on Pinte ...
5.0
Baby Tracker® - Daily
Childcare Journal, ...
This has been an easy way
for my nanny to record ...
4.0
[10 rows x 3 columns]

Build the word count vector per review


In [4]:
products['word_count'] = graphlab.text_analytics.count_words(products['review'])

In [5]:
products.head()


Out[5]:
name review rating word_count
Planetwise Flannel Wipes These flannel wipes are
OK, but in my opinion ...
3.0 {'and': 5, '6': 1,
'stink': 1, 'because' ...
Planetwise Wipe Pouch it came early and was not
disappointed. i love ...
5.0 {'and': 3, 'love': 1,
'it': 2, 'highly': 1, ...
Annas Dream Full Quilt
with 2 Shams ...
Very soft and comfortable
and warmer than it ...
5.0 {'and': 2, 'quilt': 1,
'it': 1, 'comfortable': ...
Stop Pacifier Sucking
without tears with ...
This is a product well
worth the purchase. I ...
5.0 {'ingenious': 1, 'and':
3, 'love': 2, ...
Stop Pacifier Sucking
without tears with ...
All of my kids have cried
non-stop when I tried to ...
5.0 {'and': 2, 'parents!!':
1, 'all': 2, 'puppet.': ...
Stop Pacifier Sucking
without tears with ...
When the Binky Fairy came
to our house, we didn't ...
5.0 {'and': 2, 'this': 2,
'her': 1, 'help': 2, ...
A Tale of Baby's Days
with Peter Rabbit ...
Lovely book, it's bound
tightly so you may no ...
4.0 {'shop': 1, 'noble': 1,
'is': 1, 'it': 1, 'as': ...
Baby Tracker® - Daily
Childcare Journal, ...
Perfect for new parents.
We were able to keep ...
5.0 {'and': 2, 'all': 1,
'right': 1, 'when': 1, ...
Baby Tracker® - Daily
Childcare Journal, ...
A friend of mine pinned
this product on Pinte ...
5.0 {'and': 1, 'help': 1,
'give': 1, 'is': 1, ' ...
Baby Tracker® - Daily
Childcare Journal, ...
This has been an easy way
for my nanny to record ...
4.0 {'journal.': 1, 'nanny':
1, 'standarad': 1, ...
[10 rows x 4 columns]


In [8]:
graphlab.canvas.set_target('browser')

In [9]:
products['name'].show()


Canvas is accessible via web browser at the URL: http://localhost:54866/index.html
Opening Canvas in default web browser.

Explore the most popular item: 'Vulli Sophie'


In [10]:
giraffe_reviews = products[products['name'] == "Vulli Sophie the Giraffe Teether"]

In [11]:
len(giraffe_reviews)


Out[11]:
785

In [13]:
giraffe_reviews['rating'].show(view='Categorical') #shows a sorted histogram


Canvas is updated and available in a tab in the default browser.

Build a sentiment classifer


In [14]:
products['rating'].show(view='Categorical') #shows counts and %'s for each rating


Canvas is updated and available in a tab in the default browser.

Define what is a positive and what is a negative sentiment


In [15]:
#Ignore all 3-star review
products = products[products['rating'] != 3]

In [17]:
#positive sentiment is 4-star or 5-star reviews
products['sentiment'] = products['rating'] >= 4

In [18]:
products.head()


Out[18]:
name review rating word_count sentiment
Planetwise Wipe Pouch it came early and was not
disappointed. i love ...
5.0 {'and': 3, 'love': 1,
'it': 2, 'highly': 1, ...
1
Annas Dream Full Quilt
with 2 Shams ...
Very soft and comfortable
and warmer than it ...
5.0 {'and': 2, 'quilt': 1,
'it': 1, 'comfortable': ...
1
Stop Pacifier Sucking
without tears with ...
This is a product well
worth the purchase. I ...
5.0 {'ingenious': 1, 'and':
3, 'love': 2, ...
1
Stop Pacifier Sucking
without tears with ...
All of my kids have cried
non-stop when I tried to ...
5.0 {'and': 2, 'parents!!':
1, 'all': 2, 'puppet.': ...
1
Stop Pacifier Sucking
without tears with ...
When the Binky Fairy came
to our house, we didn't ...
5.0 {'and': 2, 'this': 2,
'her': 1, 'help': 2, ...
1
A Tale of Baby's Days
with Peter Rabbit ...
Lovely book, it's bound
tightly so you may no ...
4.0 {'shop': 1, 'noble': 1,
'is': 1, 'it': 1, 'as': ...
1
Baby Tracker® - Daily
Childcare Journal, ...
Perfect for new parents.
We were able to keep ...
5.0 {'and': 2, 'all': 1,
'right': 1, 'when': 1, ...
1
Baby Tracker® - Daily
Childcare Journal, ...
A friend of mine pinned
this product on Pinte ...
5.0 {'and': 1, 'help': 1,
'give': 1, 'is': 1, ' ...
1
Baby Tracker® - Daily
Childcare Journal, ...
This has been an easy way
for my nanny to record ...
4.0 {'journal.': 1, 'nanny':
1, 'standarad': 1, ...
1
Baby Tracker® - Daily
Childcare Journal, ...
I love this journal and
our nanny uses it ...
4.0 {'all': 1, 'forget': 1,
'just': 1, 'food': 1, ...
1
[10 rows x 5 columns]

Train the sentiment classifer


In [19]:
train_data,test_data = products.random_split(.8, seed=0)

In [20]:
sentiment_model = graphlab.logistic_classifier.create(train_data, 
                                                      target='sentiment', 
                                                      features=['word_count'],
                                                      validation_set=test_data)


WARNING: The number of feature dimensions in this problem is very large in comparison with the number of examples. Unless an appropriate regularization value is set, this model may not provide accurate predictions for a validation/test set.
Logistic regression:
--------------------------------------------------------
Number of examples          : 133448
Number of classes           : 2
Number of feature columns   : 1
Number of unpacked features : 219217
Number of coefficients    : 219218
Starting L-BFGS
--------------------------------------------------------
+-----------+----------+-----------+--------------+-------------------+---------------------+
| Iteration | Passes   | Step size | Elapsed Time | Training-accuracy | Validation-accuracy |
+-----------+----------+-----------+--------------+-------------------+---------------------+
| 1         | 5        | 0.000002  | 2.287483     | 0.841481          | 0.839989            |
| 2         | 9        | 3.000000  | 3.852599     | 0.947425          | 0.894877            |
| 3         | 10       | 3.000000  | 4.381249     | 0.923768          | 0.866232            |
| 4         | 11       | 3.000000  | 4.996899     | 0.971779          | 0.912743            |
| 5         | 12       | 3.000000  | 5.667835     | 0.975511          | 0.908900            |
| 6         | 13       | 3.000000  | 6.149520     | 0.899991          | 0.825967            |
| 10        | 18       | 1.000000  | 8.620335     | 0.988715          | 0.916256            |
+-----------+----------+-----------+--------------+-------------------+---------------------+
TERMINATED: Iteration limit reached.
This model may not be optimal. To improve it, consider increasing `max_iterations`.

Evaluate the sentiment model


In [26]:
sentiment_model.evaluate(test_data, metric='roc_curve')


Out[26]:
{'roc_curve': Columns:
 	threshold	float
 	fpr	float
 	tpr	float
 	p	int
 	n	int
 
 Rows: 100001
 
 Data:
 +-----------+----------------+----------------+-------+------+
 | threshold |      fpr       |      tpr       |   p   |  n   |
 +-----------+----------------+----------------+-------+------+
 |    0.0    |      1.0       |      1.0       | 27976 | 5328 |
 |   1e-05   | 0.909346846847 | 0.998856162425 | 27976 | 5328 |
 |   2e-05   | 0.896021021021 | 0.998748927652 | 27976 | 5328 |
 |   3e-05   | 0.886448948949 | 0.998462968259 | 27976 | 5328 |
 |   4e-05   | 0.879692192192 | 0.998284243637 | 27976 | 5328 |
 |   5e-05   | 0.875187687688 | 0.998212753789 | 27976 | 5328 |
 |   6e-05   | 0.872184684685 | 0.998177008865 | 27976 | 5328 |
 |   7e-05   | 0.868618618619 | 0.998034029168 | 27976 | 5328 |
 |   8e-05   | 0.864677177177 | 0.997998284244 | 27976 | 5328 |
 |   9e-05   | 0.860735735736 | 0.997962539319 | 27976 | 5328 |
 +-----------+----------------+----------------+-------+------+
 [100001 rows x 5 columns]
 Note: Only the head of the SFrame is printed.
 You can use print_rows(num_rows=m, num_columns=n) to print more rows and columns.}

In [27]:
'''
roc_curve = precision recall curve
fpr = false positive ratio
tpr = true positive ratio
p = positive
n = negative
'''


Out[27]:
'\nroc_curve = precision recall curve\nfpr = false positive ratio\ntpr = true positive ratio\np = positive\nn = negative\n'

In [28]:
sentiment_model.show(view='Evaluation')


Canvas is updated and available in a tab in the default browser.

Apply the learned model to understand some sentiment for giraffe


In [29]:
giraffe_reviews['predicted_sentiment'] = sentiment_model.predict(giraffe_reviews, output_type='probability')

In [36]:
giraffe_reviews.head()


Out[36]:
name review rating word_count predicted_sentiment
Vulli Sophie the Giraffe
Teether ...
My son (now 2.5) LOVED
his Sophie, and I bought ...
1.0 {'all': 1, 'just': 1,
"don't": 1, 'over': 2, ...
2.2223349422e-10
Vulli Sophie the Giraffe
Teether ...
This children's toy is
nostalgic and very cute. ...
1.0 {'expectations.': 1,
'refund': 1, 'there': 1, ...
1.20140501932e-09
Vulli Sophie the Giraffe
Teether ...
I wanted to love this
product and was excited ...
1.0 {'just': 1, 'may,': 1,
'children': 1, 'bummed': ...
1.97583059378e-09
Vulli Sophie the Giraffe
Teether ...
For about a month (month
6) this was his favorite ...
3.0 {'all': 1, 'just': 2,
'over': 1, 'month': 1, ...
3.48410944985e-08
Vulli Sophie the Giraffe
Teether ...
I was intrigued with the
idea of Sophie the ...
2.0 {'baby.)': 1, 'all': 2,
'able': 1, 'month': 1, ...
1.01396472897e-07
Vulli Sophie the Giraffe
Teether ...
I received this in a box
set as a gift. It came ...
2.0 {'cute': 1, 'unhooked':
1, 'being': 2, 'stora ...
1.30304527009e-07
Vulli Sophie the Giraffe
Teether ...
"Sophie the Giraffe" has
tested positive for ...
1.0 {'saying': 1,
'nitrosamines.': 1, ...
1.49651158012e-07
Vulli Sophie the Giraffe
Teether ...
My daughter loves Sophie,
but we received her as a ...
2.0 {'and': 2, 'the': 3,
"don't": 1, 'doing': 1, ...
2.16499014337e-07
Vulli Sophie the Giraffe
Teether ...
After getting this for my
baby and after she su ...
1.0 {'just': 1, 'being': 1,
'over': 1, 'chalked': 1, ...
2.65117165834e-07
Vulli Sophie the Giraffe
Teether ...
When we first got it I
thought did my ...
2.0 {'and': 2, 'cute': 1,
'all': 1, 'because': 1, ...
5.00559975211e-07
[10 rows x 5 columns]


In [39]:
giraffe_reviews = giraffe_reviews.sort('predicted_sentiment', ascending=False)

In [40]:
giraffe_reviews.head()


Out[40]:
name review rating word_count predicted_sentiment
Vulli Sophie the Giraffe
Teether ...
Sophie, oh Sophie, your
time has come. My ...
5.0 {'giggles': 1, 'all': 1,
"violet's": 2, 'bring': ...
1.0
Vulli Sophie the Giraffe
Teether ...
I'm not sure why Sophie
is such a hit with the ...
4.0 {'adoring': 1, 'find': 1,
'month': 1, 'bright': 1, ...
0.999999999703
Vulli Sophie the Giraffe
Teether ...
I'll be honest...I bought
this toy because all the ...
4.0 {'all': 2, 'discovered':
1, 'existence.': 1, ...
0.999999999392
Vulli Sophie the Giraffe
Teether ...
We got this little
giraffe as a gift from a ...
5.0 {'all': 2, "don't": 1,
'(literally).so': 1, ...
0.99999999919
Vulli Sophie the Giraffe
Teether ...
As a mother of 16month
old twins; I bought ...
5.0 {'cute': 1, 'all': 1,
'reviews.': 2, 'just' ...
0.999999998657
Vulli Sophie the Giraffe
Teether ...
Sophie the Giraffe is the
perfect teething toy. ...
5.0 {'just': 2, 'both': 1,
'month': 1, 'ears,': 1, ...
0.999999997108
Vulli Sophie the Giraffe
Teether ...
Sophie la giraffe is
absolutely the best toy ...
5.0 {'and': 5, 'the': 1,
'all': 1, 'that': 2, ...
0.999999995589
Vulli Sophie the Giraffe
Teether ...
My 5-mos old son took to
this immediately. The ...
5.0 {'just': 1, 'shape': 2,
'mutt': 1, '"dog': 1, ...
0.999999995573
Vulli Sophie the Giraffe
Teether ...
My nephews and my four
kids all had Sophie in ...
5.0 {'and': 4, 'chew': 1,
'all': 1, 'perfect;': 1, ...
0.999999989527
Vulli Sophie the Giraffe
Teether ...
Never thought I'd see my
son French kissing a ...
5.0 {'giggles': 1, 'all': 1,
'out,': 1, 'over': 1, ...
0.999999985069
[10 rows x 5 columns]


In [41]:
giraffe_reviews[0]['review']


Out[41]:
"Sophie, oh Sophie, your time has come. My granddaughter, Violet is 5 months old and starting to teeth. What joy little Sophie brings to Violet. Sophie is made of a very pliable rubber that is sturdy but not tough. It is quite easy for Violet to twist Sophie into unheard of positions to get Sophie into her mouth. The little nose and hooves fit perfectly into small mouths, and the drooling has purpose. The paint on Sophie is food quality.Sophie was born in 1961 in France. The maker had wondered why there was nothing available for babies and made Sophie from the finest rubber, phthalate-free on St Sophie's Day, thus the name was born. Since that time millions of Sophie's populate the world. She is soft and for babies little hands easy to grasp. Violet especially loves the bumpy head and horns of Sophie. Sophie has a long neck that easy to grasp and twist. She has lovely, sizable spots that attract Violet's attention. Sophie has happy little squeaks that bring squeals of delight from Violet. She is able to make Sophie squeak and that brings much joy. Sophie's smooth skin is soothing to Violet's little gums. Sophie is 7 inches tall and is the exact correct size for babies to hold and love.As you well know the first thing babies grasp, goes into their mouths- how wonderful to have a toy that stimulates all of the senses and helps with the issue of teething. Sophie is small enough to fit into any size pocket or bag. Sophie is the perfect find for babies from a few months to a year old. How wonderful to hear the giggles and laughs that emanate from babies who find Sophie irresistible. Viva La Sophie!Highly Recommended.  prisrob 12-11-09"

In [43]:
giraffe_reviews[1]['review']


Out[43]:
"I'm not sure why Sophie is such a hit with the little ones, but my 7 month old baby girl is one of her adoring fans.  The rubber is softer and more pleasant to handle, and my daughter has enjoyed chewing on her legs and the nubs on her head even before she started teething.  She also loves the squeak that Sophie makes when you squeeze her.  Not sure what it is but if Sophie is amongst a pile of her other toys, my daughter will more often than not reach for Sophie.  And I have the peace of mind of knowing that only edible and safe paints and materials have been used to make Sophie, as opposed to Bright Starts and other baby toys made in China.  Now that the research is out on phthalates and other toxic substances in baby toys, I think it's more important than ever to find good quality toys that are also safe for our babies to handle and put in their mouths.  Sophie is a must-have for every new mom in my opinion.  Even if your kid is one of the few that can take or leave her, it's worth a try.  Vulli, the makers of Sophie, also make natural rubber teething rings that my daughter loves as well."

Show most negative reviews


In [44]:
giraffe_reviews[-1]['review']


Out[44]:
"My son (now 2.5) LOVED his Sophie, and I bought one for every baby shower I've gone to. Now, my daughter (6 months) just today nearly choked on it and I will never give it to her again. Had I not been within hearing range it could have been fatal. The strange sound she was making caught my attention and when I went to her and found the front curved leg shoved well down her throat and her face a purply/blue I panicked. I pulled it out and she vomited all over the carpet before screaming her head off. I can't believe how my opinion of this toy has changed from a must-have to a must-not-use. Please don't disregard any of the choking hazard comments, they are not over exaggerated!"

In [45]:
giraffe_reviews[-2]['review']


Out[45]:
"This children's toy is nostalgic and very cute. However, there is a distinct rubber smell and a very odd taste, yes I tried it, that my baby did not enjoy. Also, if it is soiled it is extremely difficult to clean as the rubber is a kind of porus material and does not clean well. The final thing is the squeaking device inside which stopped working after the first couple of days. I returned this item feeling I had overpaid for a toy that was defective and did not meet my expectations. Please do not be swayed by the cute packaging and hype surounding it as I was. One more thing, I was given a full refund from Amazon without any problem."

In [ ]: